About us

Play your favourite workout

Fittar mission and vision for the future

Fittar Mission

We are the innovative platform that helps people get and stay fit
through a new category of fun gamified workouts

Fittar Vision

Everyone deserves the thrill of staying fit for life.

Ambition & Brand positioning


By combining body-movement with gaming, exercising becomes more fun. Adding social challenges and workouts will help us to become the leading platform for exergaming. Fittar is breaking the gridlock by offering people a new category of fun, gamified workouts. This unprecedented experience seduces even the greatest laggards to keep on playing. By making it easily accessible to consumers and businesses, Fittar’s ambition goes beyond the current home gym market. The combination of a digital platform and Smart Box not only expands the addressable market, it also provides a vehicle for 3rd party developers, content and business partners to unlock their market potential. The Fittar Playground and Web App will give customers access to a holistic and customisable experience.

Brand positioning

You won’t quit, if you’re having fun (conviction)
Play to gain (promise)
We know that when activities are fun to do, people achieve better results, faster. Using the latest technology, FITTAR turns your workout into a game. Beginner or advanced? We have something you’ll love, making it easy for you to get going. Also in the comfort and safety of your home. With FITTAR you forget you’re on a workout, while you’re working out

Our team

Due to his strong background in professional sports Martijn is Fittar’s primary public spokesperson.

Martijn de Jong


Alje is a dynamic and innovative individual who is passionate about the latest advancements in technology and product development.

Alje Hoving


Robert is focusing on business development and overall strategy. He is also responsible for managing finance and legal affairs.

Robert Ranzijn


Jorrit knows how to open doors and create strong and durable relationships.

Jorrit Groen

VP Global Sales

Hilly likes to pamper customers and particularly excels in relationship management, she is at her best in the position of Customer Success Manager at Fittar.

Hilly Kuperus

Customer Succes Manager

Menno is there for you to solve all questions and problems.

Menno van Zwieten

Business Support

Gerard's heart was always set on creating exciting games that audiences could enjoy.

Gerard Meindersma

Exergame developer

Joost is responsible for all marketing related activities and supports the team with B2B sales, both with proposition development, lead generation as well as direct sales.

Joost Niepoth


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