By combining body-movement with gaming, exercising becomes more fun. Adding social challenges and workouts will help us to become the leading platform for exergaming. Fittar is breaking the gridlock by offering people a new category of fun, gamified workouts. This unprecedented experience seduces even the greatest laggards to keep on playing. By making it easily accessible to consumers and businesses, Fittar’s ambition goes beyond the current home gym market. The combination of a digital platform and Smart Box not only expands the addressable market, it also provides a vehicle for 3rd party developers, content and business partners to unlock their market potential. The Fittar Playground and Web App will give customers access to a holistic and customisable experience.